Create a Thriving, Systems-Driven Business
Create time, reduce errors and scale your profits in as little as 90 days with a certified SYSTEMology® expert.
Hi, I’m Dr. Martin Cable, Certified SYSTEMologist, founder of Simpleris Consultancy Limited, and a Lean Six Sigma Black Belt.
meet your systemologist
Martin Cable
I help business leaders systemise their operations with clarity and efficiency so their organisations can grow, thrive, and succeed without relying on them being everywhere at once.
From Science to Systems: My Journey
My career began in science and engineering, where I earned a PhD in Materials Science and contributed to the development of a novel artificial spinal disc. This sparked my passion for problem-solving and process improvement.
Over the past 20+ years, I’ve held senior operations roles in manufacturing, technology, and research organisations, leading teams, embedding Lean Six Sigma, and delivering measurable results in efficiency, cost reduction, and scalability.
Time and again, I saw the same challenge: businesses relying on individual effort and “tribal knowledge” instead of clearly documented systems. That’s what drew me to SYSTEMology.
It provides a structured, proven framework to capture the 20% of systems that drive 80% of results, freeing business owners from the daily grind and giving their teams the clarity they need to excel.
What I Do
Through Simpleris Consultancy Limited, I work with SMEs, charities, and community organisations to:
- Systemise key processes – Documenting mission-critical workflows so they’re clear, consistent, and repeatable.
- Embed a systems culture – Aligning leadership and staff to build ownership and accountability so systems stick.
- Drive improvement and scale – Measuring outcomes, refining processes, and building scalable structures for long-term success.
My Promise
If your business feels chaotic, if you’re frustrated by errors, inefficiencies, or bottlenecks, you don’t need to reinvent the wheel.
With SYSTEMology and a systems-first approach, I’ll help simplify complexity, build resilience into your operations, and free you to focus on growth.
At Simpleris, our belief is simple: “Simplifying Systems, Amplifying Success.”
Credibility Snapshot
- Certified SYSTEMologist
- Founder, Simpleris Consultancy Limited
- Lean Six Sigma Black Belt, MBA qualified
- 20+ years of operational leadership across manufacturing, logistics, and technology
- Proven track record: reduced lead times by up to 50%, delivered multi-million-dollar revenue improvements, and developed dashboards to give leaders real-time clarity
If you're like most business owners, this probably sounds familiar...
- You love the idea of systemizing your business but don’t know where to start and how to turn that into an actionable plan.
- You've tried to build business systems before but your team doesn’t follow them, so you’ve given up on the idea.
- Your business has a few systems but they’re scattered all over the place, and you're using all kinds of tools making it hard to train new staff.
- You struggle to stay on top of the seemingly endless list of tasks you need to handle, and you’re not enjoying running your business...
The good news is that if you feel trapped in your business, you don’t have to stay there!
We all want our business to run with the precision of a Swiss watch, and we know systems are the key.
The trouble is that all too often, business owners get stuck in the day-to-day operations…
They think they need to be the ones to create the systems themselves, but they’re too busy working in their business to find the time.
What ends up happening is they get stuck in a loop of not having time to create systems, even though they know that having systems would create more time for them…
That approach is what keeps businesses stuck in survival mode.
To get out of survival mode and systemize your business so it runs predictably without the business owner, you need a different approach.
To successfully systemize, you need:
- A way to create systems consistently without the business owner.
- A way to ensure all the critical systems are documented, organized, and followed.
- A way to maximize the performance of your systems so the business is efficient, profitable, and scalable.
- A way to get complete buy-in from your team to adopt a systems culture.
Thankfully, a proven approach already exists...
Introducing SYSTEMology
Seven stages of business systemization.
The SYSTEMology® process is the most effective way for you to transform an owner-centric, zero-systems business into one that operates like a well-oiled machine.
It is quite literally the system for systemizing business.
Within as little as three months, a certified SYSTEMologist can document the mission-critical systems within your business.
This immediately improves your team’s efficiency, increases the value of your business, and frees the business owner from day-to-day operations.
SYSTEMology will help you...
Improve Team Efficiency
Stop showing and correcting your staff on how to complete tasks. Document your smart operating procedures (SOPs) once, have your team follow them, and skyrocket your time efficiency and profitability.
Increase Business Value
Well-documented processes and procedures detailing your business’s “way” are the most important assets within your business—just look at McDonald’s, Subway, and Starbucks. It’s time to start building those assets!
Free The Business Owner
Building a business on the foundation of well-documented systems makes it consistent, profitable, and scalable. Best of all, it allows day-to-day operations to run without you, giving you ultimate freedom.
Here's how it works...
Watch the video from SYSTEMology founder David Jenyns to learn how the seven stages of SYSTEMology work to free business owners from the day-to-day operations of their business.
Amazon best seller
SYSTEMology is the book on business systems (literally).
The SYSTEMology book provides a proven, step-by-step business systemization framework designed so that even the busiest business owner can deploy it.
Drawing on over 20 years of business experience and real-life case studies, author David Jenyns details the path to complete business reliability.
Trusted by business systems experts worldwide
“SYSTEMologists put the theory into practice and guarantee the result.”
What is a SYSTEMologist?
A SYSTEMologist is a business systems expert who has completed our extensive SYSTEMology training and successfully systemized real businesses.
They have demonstrated the highest level of precision, skill, and knowledge with the SYSTEMology process and are qualified to systemize businesses of any size in any industry.
The Process
Here's how I can help
1. Define
Identify and outline the critical systems within your business.
2. Assign
Identify the departments, department heads, and assign responsibilities.
3. Capture Training
Team training – how to best prepare and capture systems.
4. Extract & Organize
Process extraction interviews and documentation.
5. Team Training
Team training: systemHUB™ and integration strategies.
6. Scale
Identify and outline critical systems for scaling.
All of my clients also get access to ongoing support, training, and dozens of ready-to-use systems templates.
Let’s connect, and I’ll show you how I can help your business with SYSTEMology.
What clients are saying about working with Martin...
Working with Martin from Simpleris gave us a fresh perspective on how our business operates behind the scenes.
Through the Critical Client Flow session, we mapped our full customer journey for the Open Water Course and how information moves through the business.
It made clear that our lead generation process needed to be improved and standardised.
Martin’s approach was practical and easy to follow.
We left with clarity and a clear path to attract and convert more divers.
Working with Martin from Simpleris was an extremely valuable experience.
He helped us step back and really see how our business operates from enquiry to delivery - especially how information flows between our sales, admin, and tour guide teams.
The Critical Client Flow session made everything visible on one page and highlighted where systems could be documented or streamlined, without changing what already works.
Martin’s calm, structured approach made the whole process easy and engaging.
We came away with a clearer understanding of how to scale, improve consistency, and prepare for expansion into new cities.
"I can now see a clear path to scale up as building systems will allow me to confidently delegate to a team and create much more capacity to take on more clients."
choose a package
SYSTEMology Services
All prices are in US dollars plus Australian GST where applicable.
*The number of systems extracted within the three-month period depends on the needs of the business and the complexity of the systems being extracted. Typically, this number is between 10 and 15 systems.
Go at your own pace
System Accelerator
Have you (or someone on your team) worked through our online training program and deployed SYSTEMology within your organization? The program includes training, templates, software, and support.
Ideal for: Businesses that have the time and skills within their existing team to implement the steps of SYSTEMology.
Done with you coaching program
Catalyst Program
Join our group coaching program to participate in expert-led sessions with a small group of businesses that are implementing SYSTEMology together. You’ll get access to all the training, tools, and templates, plus the coaching calls to help guide you as we implement SYSTEMology together. 6-month commitment.
Ideal for: Businesses that want to join a group of business owners and SYSTEMology experts to systemize together. This program provides extra support and accountability.
DONE for you service
Concierge Service
Get started immediately on our concierge program and go through the seven-step process while working directly with a trained SYSTEMologist. This requires a minimum three-month commitment.
Ideal for: Businesses that want a certified expert to guide them through the SYSTEMology process over the next 90 days.
Book a call to get started
Want to see what’s possible with a systems-driven business? Book a call, and let’s explore how SYSTEMology can help.
FAQs
As you can imagine, this question is a difficult one to answer. All businesses are different—from the level of products and services offered to the size of the organization. That said, typically, a business can see the positive impacts from the systemization of its operations within as little as 90 days.
While it’s important for the business owner to begin the process, it is really the team that will carry this process through to completion. The SYSTEMology process was actually designed for your team. Accordingly, we recommend that businesses have a minimum of three staff members and get them all involved. This could include full-timers, part-timers, and/or contractors.
For larger teams, include your leadership team and department heads to drive this forward.
The short answer is yes. SYSTEMology is industry-agnostic. The fact is, all great businesses are built on a foundation of great systems. Business systems are the building blocks of all businesses. We have literally worked with hundreds of companies directly and thousands indirectly…
From accountants to bookkeepers, engineers, trades, immigration companies, roofing companies, solar companies, and doggy daycare businesses—if you can think of an industry, there’s a good chance we’ve worked in it.
Great to hear you’ve already made a start with your business systems! As you know, there’s more to building a systemized business than just documenting a few processes.
There’s a good chance you haven’t quite achieved your true potential yet. The SYSTEMology process can help you fill the gaps and ensure you have everything in place to finally achieve Complete Business Reliability.
The best way to learn more is to book a call. I’ll walk you through the SYSTEMology process, answer any questions you might have, and provide actionable steps to point you in the right direction.